Shell to take F1 publicity to higher level
Shell, the official sponsor and supplier of the Scuderia Ferrari, will start filming one of the most expensive television publicities in history. Shell will film in the streets of famous cities around the world, including London and New York. The adverts will feature F1 cars racing throught the streets of these cities and will cost around £4million. The commercials will debut in March, when the Formula One season kicks off.