Honda UK seeks out ‘Hondamentalists’
Honda in the UK is celebrating Honda's racing spirit and its continual pursuit of excellence in racing with a bold new website devoted to what it calls ‘Hondamentalism’. A Hondamentalist goes that extra mile in order to achieve their dreams and goals, following the Honda racing spirit.
The website, found at www.honda.co.uk/hondamentalism, showcases the five Hondamentalism characteristics – Joy, Focus, Passion, Challenge and Belief – and poses the question: are you a Hondamentalist? To find out, users must complete the 15 challenges in order to find their personalised Hondamentalist signature.
Every person competing in the Hondamentalism challenge is also invited to enter an exclusive competition to spend a day with their choice of Powerboat or Superbike teams, or with the Honda Racing F1 Team – a unique prize that money simply can't buy.
