ING to become title sponsor of Hungarian GP in 2008
ING, the title sponsor of the ING Renault F1 Team, announced today that it will become the title sponsor of the Hungarian Grand Prix at Budapest in 2008. ING is also the title sponsor of the Australian and Belgian Grand Prix.
Isabelle M.Conner, Head of Marketing, ING Group stated: "Central and Eastern Europe is a vital market for ING, and one that is passionate about F1. Hungary is the only GP in Central and Eastern Europe and it's vital that we successfully use the GP to continue to build ING's brand in the region. It was a clear decision to take the title sponsorship for the Hungarian GP."