Renault gears up for Sochi Roadshow
The ING Renault F1 Team is pleased to announce that Sochi, Russia will be the latest stop on its 2009 Roadshow calendar. The Russian city will echo to the sounds of the team's F1 cars on Friday 18th September when race driver Romain Grosjean and demo driver Adam Khan stage a series of spectacular demonstrations on the streets of the city.
This Roadshow will be run in collaboration with MegaFon, one of the team's partners, under the support of the Sochi City Government and will coincide with the Sochi Economic Forum, which will be chaired by Russian Prime Minister, Vladimir Putin, and attended by President Dmitry Medvedev. This unique event will help showcase the excitement of Formula One to the Sochi public and Russia's business elite, and is an opportunity for the team's drivers to learn more about the tremendous developments taking place in Sochi in preparation for the 2014 winter Olympics – of which MegaFon is the Official Communications Partner.
The team will take its single, two and three-seater experiential F1 cars normally used during its Feel-It day programmes in France to the event allowing selected media and guests at the Economic Forum the exclusive opportunity to experience a passenger ride in an F1 car.
Flavio Briatore, ING Renault F1 Team Managing Director, underlined: "Our Roadshow events continue to take the sport to the public and offer fans the chance to get close to the team and experience Formula One in a friendly and relaxed environment. The decision to stage this event in Sochi, which is undergoing such massive transformation as it readies for the 2014 Winter Olympics, is the ideal way to showcase the unique atmosphere of Formula One within a new yet unexplored market where we know there to be significant interest in our sport."
Romain Grosjean noted: "Renault's Roadshow events are always special and the chance to drive an F1 car on the streets of Sochi is something I'm really looking forward to. I will do my best to put on a spectacular show for the fans and give a few lucky people the drive of a lifetime."
Demonstration driver, Adam Khan, added: "I'm really excited about the upcoming event in Sochi. Russia is a new market for Formula One and many of the fans will get to experience the sight and sound of an F1 car up-close for the first time. Driving an F1 car is always fun, but to do it on the public streets with the fans so close will be especially exciting."
Renault will also be transporting a number of its historic racing cars, as well as pit-stop equipment and race simulators to allow the assembled audience to get a hands-on feel for the excitement of F1 in the southern Russian resort city of Sochi.
Andrey Kraynik, CEO of MegaFon branch in Northern Caucause, commented: "We are so pleased that we have the opportunity to demonstrate the excitement of the ING Renault F1 Team Roadshow alongside the 2009 Sochi Economic Forum. Formula One expresses the ideas close to MegaFon's corporate values: perfection, development of high technologies, good results, and striving for new victories. We are happy to present such a unique sporting spectacle to our Winter Olympic Capital, the people of Sochi and the participants of the Economic Forum to help demonstrate Sochi's ability to stage exciting international events."
