The Prince's Trust logo placed on Williams F1 cars at Silverstone

AT&T* today announced it will celebrate its ongoing support for The Prince’s Trust by placing the youth charity’s logo on the AT&T Williams race cars during the British GP. This visual representation will provide the charity with an opportunity to further raise awareness of its vital work during the race weekend, one of the highest profile sporting events held in the UK.

The logo will be placed on the headrest of the AT&T Williams FW32 cars during the race weekend. More than 300,000 visitors are expected to attend the Silverstone circuit, and the event attracts a worldwide television audience of approximately 55 million people.

“This high profile exposure with AT&T Williams is incredibly exciting, helping us to raise further awareness of our work with vulnerable young people,” said Julian Barrell, fundraising director, The Prince’s Trust. “AT&T has been a great supporter of our work for the last four years, helping us to change young lives across the UK. This support is more important than ever to help thousands of unemployed young people into jobs.”

“The Prince’s Trust does fantastic work and makes a meaningful contribution to helping a large number of young people across the UK to get the skills, education and opportunities they need to succeed in life”, said Dave Langhorn, Sales Centre Vice President for AT&T UK & Ireland. “We are very proud to be able to support their work and I hope this initiative will help the charity, already one of Britain’s leading voluntary organizations, continue to garner support and to further enhance the recognition they get for their important work.”

The Prince’s Trust helps more than 40,000 disadvantaged young people every year, giving them the confidence and skills to get a job. More than three in four young people on Prince’s Trust schemes move into work, training or education.